Plastic Waste Awareness On The Rise
All of us are undoubtedly aware of the value in recycling and reusing the producst that we consume ever day, but the sheer scope of how much we use as individuals and as part of organizations is something that we may be less aware of.
That's why an initiative is beginning in October with the goal of that assessing the use of plastics by companies and institutions worldwide. By establishing a greater understanding of our "plastic footprint," those behind the effort hope to promote the sort of waste-consciousness that has been the driving force behind other recycling and conservation efforts around the globe.
“What we’re trying to do is to have companies manage and use plastic much more wisely, and to receive recognition for doing so from both customers and investors,” said Doug Woodring, the environmental entrepreneur who has taken the lead to promote this program.
For more information about the initiative, read the whole article at http://www.nytimes.com/2011/08/15/business/energy-environment/raising-awareness-of-plastic-waste.html?_r=1